City Carrier is the first and only online marketplace to connect businesses and carriers directly. No middleman means cost and time efficient delivery. The delivery you can track at each and every stage of order.
Customer Feedback: A deal breaker or deal maker?
Here is a fact: customer feedback is importance. There is no question, no argument about it. Customer feedback is one of the most important factors to keep your eyes on at all times. More often than not it is a deal breaker or deal maker for businesses.
Here is something about our cognitive development to keep in mind- people remember negative events much more vividly than positives ones reports The New York Times in Praise Is Fleeting, but Brickbats We Recall Roy F. Baumeister, a professor of social psychology at Florida State University, a co-author of “Bad Is Stronger Than Good” made a compelling point that “bad emotions, interaction with bad people and even negative feedback linger much longer than the ones on a positive side. It is a part of human nature, although, occasionally some animals have shown similar behavior patterns.” Professor Baumeister argues that this phenomena has an evolutionary basis, namely in order to survive our ancestors had to pay a much closer attention to bad (dangerous) events compared to the positive (happy) ones.
Something that was once a driving force for our ancestors to run from lions when encountered has now turned (in part) into remembering and talking about negative experience with products and services we purchase.
Negative feedback is not that bad.
Guess what? It is not necessarily a bad thing. The negative feedback if handled well and in a timely manner can help the business more than anything else. Here is what I mean. Constructive feedback is vital for development. Those businesses that are open to it and welcome it, and most importantly constantly work to improve on it are the ones to thrive.
The evil of social networks
However, with rise of social media and ever growing platforms to air your grievances on a wide range of products and services, it is increasingly difficult to manage customer feedback properly. Consumers can twit or post their negative interaction with your brand in a blink of an eye. Depending on the size of your business, social media coordination and many other technical and human factors, it is often too late to fix anything by the time a negative buzz is created. Most people check online reviews and feedback before ordering from a restaurant or purchasing something online.
Fortunately, City Carrier has your back.
The hope is not lost. Here at City Carrier we offer a solution to take your customer relations to the next level. Here how it works:
Once your customer receives the delivery, they get an instant message with a request to rate both the carrier’s performance and the quality of the product they ordered. This information is accessible to the business representatives only. With City Carrier, you will always be in the know what is going on in your customers’ minds. Be it their satisfaction level of courier’s performance or the quality of the purchase.
The instant and easy way to contact you about service and product quality will make your end users less prone to air their dissatisfaction online for everyone to see. You will be instantly notified once a feedback is received and can act on it immediately. Was the pizza cold by the time it arrivied? Was the carrier rude to the customer? Whatever it is they experienced with your brand, you will know right away.
However, knowing what the issues are as they acquire is the first step in customer relations. Now, it is your turn to act on the information and constantly work to evolve. It is a work in progress. And we are here to help you along the way!
P.S. The service is in a closed demo testing stage. To create a beta account please contact us at firstname.lastname@example.org.